Thirst for Logos

I was tasked with designing a minimalistic logomark, using a cactus for a hydration pack company, Saguaro Hydration.

Established in Tucson, Arizona, Saguaro produces quality and environmentally conscience hydration equipment, outdoor gear, and accessories for outdoor enthusiasts. Their mission is to keep their audience hydrated and their liquids cool.

Laying the Groundwork

Discovery & Direction

The first step was to briefly strategize the brand: the values, mission, vision, target, competition, and personality. Saguaro, the cactus, and the company’s competitors helped direct the logo design.

The Cool “S”

Creative Process

To begin conceptualizing the logomark, I first used the process of simplification; drawing a realistic image of a saguaro cactus multiple times, which led to minimal, abstract, and geometric forms.

Tall Saguaro

To mirror the characteristics of the logomark I opted for Kiro Regular. This typeface is tall, round, and modern. Although it had similar characteristics, it needed to look fresh and original to be a perfect typemark. I did this by elongating the height and rounding its features.

The goal was to design a minimalistic logomark using the process of simplification. The logo design communicates the brand identity with symbolism, color, and shapes. The logo is modern, trendy, versatile, and memorable.