Scope
Web Design
Business
Canine Therapy Corps.
Magic of Design
I was tasked to redesign a non-profit’s homepage. I focused on a local non-profit in Chicago, Canine Therapy Corps.
Since 1991, Canine Therapy Corps’ volunteers and certified therapy dogs have been serving the Chicago metropolitan area. They work with health care, education, and social services professionals, helping people recover from physical and emotional trauma. The foundation of the organization’s successful Animal Assisted Therapy (ATT) programs is the strength of the human-animal bond, which encourages and empowers individuals facing and overcoming personal challenges.
Canine Therapy Corps has fostered significant trust and reliability within the Chicagoland community, with roots beginning in 1991 and a compelling narrative of the human-animal bond that should be reflected on its website.
Fetching the Vision
Discovery & Strategy
First, I identified the problems with the current website.
- Is it clear what this organization does?
- Can users find what they need easily?
- Is the navigation easy to use and intuitive?
To answer these questions, I analyzed and compared Canine Therapy Corps website and other non-profits.
The Plan
I began by creating a navigation sitemap to visually map out the website’s information architecture. This helped me understand the content distribution and identify areas for improvement.
There was redundant information scattered across the site, as well as links leading to unrelated pages. Additionally, some menu items could be better organized. With this, I streamlined the navigation into four main options, complemented by two prominent call-to-action buttons to enhance the user experience.
Throughout the wireframing process, I focused on creating a clear visual hierarchy, intuitive navigation, and a logical flow of information.
Well-Trained Design
Key Site Elements
I streamlined the navigation for the page. The menu options are Services, Get Involved, About Us, and Contact Us. Included a Donate, Volunteer, Search, and Store buttons. As for the hero image of the header, I took inspiration from the founder, Callandre A .Cozzolinio’s quote:
“We harness the magic between human and animal bond.”
Buttons
there were three sets of buttons on the website: one set of call-to-action buttons, indistinct text links, and ‘click here’ text links. To establish a visual hierarchy, I designed 4 levels of buttons for the website redesign
Across the homepage, I designed strategies to effectively convey information about the organization. The objective was to present content in a concise, engaging manner, while prioritizing visual hierarchy for optimal user experience.
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